Everyone knows somebody who claims to be a web designer, commercially the majority of web designers are just that ‘web designers’ they do not see the big picture. Commercially your business needs more than just a website designer to make your business objectives become reality. There is a world of difference between a mediocre website and one that genuinely supports your business and actually boosts the bottom line, sales, customer service and support.

» From the off check out a web designers business experience not just their design skills. How long have they supported their clients and how long has the business been around. Are they able to recommend how the web could be used to its greatest effect and come with fresh new ideas to help make your website work.

» Take time out to read testimonials about a website designer’s work, especially looking for any given feedback on their ongoing support to their clients.

» View their portfolio of completed sites, make your own assessments whether their style is professional, consistent, and appropriate to your business and target audience.

» Do they have skills and experience in putting together the type of website with the functionality you require? All web designers have different strengths, many creative and good at developing image driven websites, some use Flash and animation, others concentrating on e-commerce sites and content management.