Creative design

This is the look and feel you want to achieve for your website, and it needs to be appropriate to the nature of your business and your target audience.

For example, if you are creating a website for a florist business aimed at online shopping audience, you should orientate the use of colour and imagery accordingly. Compare, for example, the soft tones and creative imagery of the Flowers by McDowell website with the practical layout and functional imagery of the UQG (Optics) Ltd.

This is the way you design the text, headings, links, and navigation bars which in turn determines the usability and accessibility of your website. Key factors to achieve are consistency and legibility - you must create clear signposts to the different parts of your website to encourage users to explore beyond the homepage.