» Be as concise as you can when possible. In most cases if you can write clear, simple, and punchy sentences being as ruthless about editing your copy down to a minimum. As long as you cover everything necessary on the chosen topic subject your on the right track as search engines love content.

» Aim to group all related content into paragraphs breaking up your webpage by a series of sub headings.

» Do not forget about the ‘Safe-Area’ which is visible in all browsers when I user visits your webpage. Put your most important points above in the safe-area, and if you can keep text short enough so that scrolling is not necessary.

» Include frequent links in your content to other relevant WebPages in your site – not all web users read your site like a book, okay some do but not all so its best to cater for both audiences. Users that scan pages or ‘scanners’ as we call them like to pursue a thread of content and this can mean page hopping until they find exactly what they are looking for.